The Cinderella branding would also be extended to over two dozen items, including promotional sets not necessarily of the "Cinderella" design, among them a Space Saver casserole set and a Hostess bowls-based chip & dip set. ![]() Corning marketers also hoped the underlying theme of a coveted glass object would have a subliminal effect on consumers. The naming of these new pieces as "Cinderella" likely had much to do with the popularity of the Cinderella story current at the time both in film and on Broadway. Their designer was John Phillip Johnson.Īs opposed to the older opalware round casseroles, the new casseroles were cylindrical, with straight, slightly tapered walls like the existing oval casseroles, but with narrower, tapered handles.Įach have design elements echoed in the "Family Flair" dinnerware bowls also introduced in 1957. The mixing bowls differed from the original nesting set by the addition of diametrically-opposed flares in the rims which gracefully taper from the sides of the bowl, serving as a convenient grippable handle and a pour spout. These were, primarily, a set of four nesting mixing bowls, with new round casseroles in a handful of sizes following in 1958. In 1957, Corning's Pyrex kitchenware designers devised a few new shape models to freshen things up a bit.
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